The digital promotional terrain is constantly transforming, presenting both opportunities and challenges. One of the most critical challenges facing advertisers today is ad fraud, a pervasive issue that can drain advertising budgets and undermine brand image. To combat this growing threat, it's essential to understand the various types of ad fraud,

Diving into the world of ad networks can feel like navigating a complex maze, especially when encountering different pricing models. Such as cost-per-click (CPC) to impressions, and even{ cost-per-action (CPA), each model presents a unique way for advertisers and publishers to engage. This overview aims to unravel these diverse pricing structures,